FOR IMMEDIATE RELEASE
(San Francisco, California)– With video now representing approximately 75% of consumer Internet content, online video marketing is garnering much attention. In a recent Demand Metric survey, 70% of marketing executives said that online video marketing converts better than any other medium. This comes as no surprise to Laurence Nathanson, the President and founder of San Francisco video production and digital marketing agency, Imagination Media.
Nathanson is an Internet marketing expert and has watched the rise of online video since co-founding the video ‘how-to’ start-up, ShowMeTV, more than 16 years ago. Last month marked the one-year anniversary of his current venture — Imagination Media — which opened its doors in San Francisco in 2014 and serves professionals, medical practices, non-profits, and location based businesses seeking local customers.
Imagination Media provides affordable, hi-impact, keyword focused video production in the San Francisco Bay Area and country wide through production partners. However, the way the company differentiates itself from other San Francisco production companies is through its expertise in video search engine optimization (or Video SEO for short) and additional customer acquisition strategies.
Imagination Media’s philosophy is that video production is only the first part of a three legged stool. “Once a company has a video profile or explainer video, they often make the mistake of just placing it up on their website, thinking it will generate new customers,” explains Nathanson. “The reality in today’s market is that the video itself needs to be used as the core driver to generate traffic.”
Imagination Media uses Video SEO to get client videos ranked on the front-page of both Google and YouTube. When a consumer who is looking for a San Francisco Dentist types ‘best San Francisco dentist’ into Google, a video profile of the dentist along with a video thumbnail will show up on the search results page. Statistically, it is 42% more likely that the consumer will click on a video result compared to a regular webpage.
The third leg of the Imagination Media stool incorporates email marketing. For many potential customers of Imagination Media clients, it is only after a period of building trust with the client through an ongoing email dialogue, that they will eventually make a purchase or book an appointment.
“Our team holds more than 26 years of combined industry experience, and we back our strategies with a front-page Google search guarantee. Our clients also have default exclusivity, ensuring they obtain optimum service within their specific location and niche,” concluded Nathanson. “We will continue to hone our techniques as the popularity of online video increases among internet users, and we look forward to another year of success for our company as well as our clients.”
About Imagination Media:
Imagination Media is a San Francisco video production and digital marketing agency thatincorporates online video marketing along with several other customer acquisition strategies. Services include: video production, video search engine optimization (video SEO), YouTube advertising, email marketing, Facebook advertising, and other social media marketing techniques to convert leads into paying customers for their clients.
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